Super Beetle Ads & Literature

More Than Just Cars: The Story in Print

Cover of a 1972 Volkswagen Beetle sales brochure.

Cover of a 1972 Volkswagen Beetle sales brochure.

Page 1 of this 1972 Volkswagen sales brochure highlights the Volkswagen Beetle, emphasizing its practical design improvements and reliable performance. The ad features the "Super Beetle" (1302) alongside the 1200 and 1300 models. Focuses on increased space, comfort, and practical improvements rather than yearly appearance changes. Offers options for hardtop or convertible styles, standard or automatic gears, and various colors. Promotes the car as inexpensive to buy, thrifty to run, and supported by a global service network.

Page 1 of this 1972 Volkswagen sales brochure highlights the Volkswagen Beetle, emphasizing its practical design improvements and reliable performance. The ad features the "Super Beetle" (1302) alongside the 1200 and 1300 models. Focuses on increased space, comfort, and practical improvements rather than yearly appearance changes. Offers options for hardtop or convertible styles, standard or automatic gears, and various colors. Promotes the car as inexpensive to buy, thrifty to run, and supported by a global service network.

Page 2 of this sales brochure for the Volkswagen Beetle highlights its classic design and recent improvements. The Super Beetle maintains the iconic prototype look, styled to be a timeless model unchanged by fashion trends. The rear window was raised by 1.5 inches to improve driver visibility and safety when backing up. The hood now features 26 air vents arranged in four groups, doubling the airflow for the air-cooled engine.

Page 2 of this sales brochure for the Volkswagen Beetle highlights its classic design and recent improvements. The Super Beetle maintains the iconic prototype look, styled to be a timeless model unchanged by fashion trends. The rear window was raised by 1.5 inches to improve driver visibility and safety when backing up. The hood now features 26 air vents arranged in four groups, doubling the airflow for the air-cooled engine.

Page 3 of this 1972 Volkswagen sales brochure details interior improvements for the Volkswagen Beetle, emphasizing both comfort and safety features. The ventilation system slits have been integrated into the upholstery, improving aesthetics and reducing draughts. Features include a rear parcel shelf for storage and security, a new collapsible safety steering wheel, and a steering column lever for operating wash and wipe functions.

Page 3 of this 1972 Volkswagen sales brochure details interior improvements for the Volkswagen Beetle, emphasizing both comfort and safety features. The ventilation system slits have been integrated into the upholstery, improving aesthetics and reducing draughts. Features include a rear parcel shelf for storage and security, a new collapsible safety steering wheel, and a steering column lever for operating wash and wipe functions.

Page 4 of this1972 Volkswagen sales brochure details the engineering advancements of the Volkswagen Beetle, specifically the Super Beetle. It highlights a dual-circuit brake system for safety and a semi-trailing arm rear axle for improved cornering. The Super Beetle featured a new front axle configuration that increased luggage space and reduced the turning circle. Engineering improvements reduced road noise through better engine suspension insulation and gearbox mounting.

Page 4 of this 1972 Volkswagen sales brochure details the engineering advancements of the Volkswagen Beetle, specifically the Super Beetle. It highlights a dual-circuit brake system for safety and a semi-trailing arm rear axle for improved cornering. The Super Beetle featured a new front axle configuration that increased luggage space and reduced the turning circle. Engineering improvements reduced road noise through better engine suspension insulation and gearbox mounting.

Page 5 of this 1972 sales brochure, highlights safety features, comfort, and economy for families. The car features a dual-circuit brake system, a collapsing safety steering column, and reinforced door locks. It includes independent wheel suspension and suspension struts to maintain stability on uneven roads and sharp curves. The ad markets the Beetle as an affordable option that offers a high level of comfort and security for family use.

Page 5 of this 1972 sales brochure, highlights safety features, comfort, and economy for families. The car features a dual-circuit brake system, a collapsing safety steering column, and reinforced door locks. It includes independent wheel suspension and suspension struts to maintain stability on uneven roads and sharp curves. The ad markets the Beetle as an affordable option that offers a high level of comfort and security for family use.

Page 6 of this 1972 Volkswagen sales brochure promotes the Volkswagen Super Beetle, emphasizing its combination of economy and luxury-level comfort features. The car features independently sprung wheels, a flow-through ventilation system, soft upholstery, and reduced interior noise. The Super Beetle offers 85% more front luggage space than previous models, along with a hidden luggage shelf. The vehicle is equipped with an enlarged rear window for improved visibility.

Page 6 of this 1972 Volkswagen sales brochure promotes the Volkswagen Super Beetle, emphasizing its combination of economy and luxury-level comfort features. The car features independently sprung wheels, a flow-through ventilation system, soft upholstery, and reduced interior noise. The Super Beetle offers 85% more front luggage space than previous models, along with a hidden luggage shelf. The vehicle is equipped with an enlarged rear window for improved visibility.

Page 7 of this 1972 Volkswagen sales brochure for the Volkswagen 1302 and 1302 S models, highlights improvements in performance and storage capacity. The VW 1302 S model features a 60 bhp engine, allowing it to reach a top cruising speed of 81 mph. Luggage space was increased to 9.2 cubic feet by relocating the spare wheel under the floor. A new front axle design reduced the turning circle from 37.3 ft to 31.5 ft, improving handling.

Page 7 of this 1972 Volkswagen sales brochure for the Volkswagen 1302 and 1302 S models, highlights improvements in performance and storage capacity. The VW 1302 S model features a 60 bhp engine, allowing it to reach a top cruising speed of 81 mph. Luggage space was increased to 9.2 cubic feet by relocating the spare wheel under the floor. A new front axle design reduced the turning circle from 37.3 ft to 31.5 ft, improving handling.

Page 8 of this 1972 sales brochure for the Volkswagen 1302 LS Convertible, showcases its features and design. Features a 60 bhp (SAE) engine capable of a top cruising speed of 81 mph. The body is produced by Karmann and includes a weatherproof, hand-made convertible top. The luggage capacity up front has nearly doubled compared to previous models, utilizing the same chassis as the VW 1302.

Page 8 of this 1972 sales brochure for the Volkswagen 1302 LS Convertible, showcases its features and design. Features a 60 bhp (SAE) engine capable of a top cruising speed of 81 mph. The body is produced by Karmann and includes a weatherproof, handmade convertible top. The luggage capacity up front has nearly doubled compared to previous models, utilizing the same chassis as the VW 1302.

Page 10 of this 1972 Volkswagen sales brochure showcases the Volkswagen Beetle and its advanced diagnostic system for quality assurance. The ad highlights the VW Beetle, boasting that over 14 million units have been built over 25 years. It emphasizes "VW quality" through rigorous workmanship and an inspection process involving 8,655 inspectors before a car leaves the factory.

Page 10 of this 1972 Volkswagen sales brochure showcases the Volkswagen Beetle and its advanced diagnostic system for quality assurance. The ad highlights the VW Beetle, boasting that over 14 million units have been built over 25 years. It emphasizes "VW quality" through rigorous workmanship and an inspection process involving 8,655 inspectors before a car leaves the factory.

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