Super Beetle Ads & Literature

More Than Just Cars: The Story in Print

A 1974 Australian advertisement for the Volkswagen Super Beetle, highlighting its updated features compared to previous models. The windshield is 42% larger, wider, higher, and curved to provide better panoramic visibility and headroom. The dashboard features a new, foam-padded design for safety, with all gauges concentrated behind the steering column

A 1974 Australian advertisement for the Volkswagen Super Beetle, highlighting its updated features compared to previous models. The windshield is 42% larger, wider, higher, and curved to provide better panoramic visibility and headroom. The dashboard features a new, foam-padded design for safety, with all gauges concentrated behind the steering column.

A Volkswagen poster features a red 1979 Volkswagen Super Beetle convertible. Summer-themed marketing urging viewers to drive a convertible and to "Go Topless this Summer".

A Volkswagen poster features a red 1979 Volkswagen Super Beetle convertible. Summer-themed marketing urging viewers to drive a convertible and to "Go Topless this Summer".

A poster depicting a vintage Volkswagen Super Beetle, highlighting its status as an iconic car with a long production history. Produced by Volkswagen from 1938 to 2003, it holds the record for the longest production run of any single generation of automobile. With over 21.5 million units produced, it is one of the most manufactured cars on a single platform in history.

A poster depicting a vintage Volkswagen Super Beetle, highlighting its status as an iconic car with a long production history. Produced by Volkswagen from 1938 to 2003, it holds the record for the longest production run of any single generation of automobile. With over 21.5 million units produced, it is one of the most manufactured cars on a single platform in history.

This is a vintage magazine advertisement for the Volkswagen Beetle, titled "Still king of the mountain."

This is a vintage magazine advertisement for the Volkswagen Beetle, titled "Still king of the mountain." The ad highlights that the Beetle remained the top-selling small car with over 20 million units sold worldwide at the time. It emphasizes the car's 27-year history of refinements and durability compared to newer competitors.

This is a vintage advertisement from the Davella Volkswagen dealer in Meriden, for the limited edition Volkswagen Sun Bug. Featuring a metallic gold finish, a sunroof, leatherette corduroy upholstery, and special racing-type wheels.

This is a vintage advertisement from the Davella Volkswagen dealer in Meriden, for the limited edition Volkswagen Sun Bug. Featuring a metallic gold finish, a sunroof, leatherette corduroy upholstery, and special racing-type wheels.

Volkswagen promo picture of a 1972 Super Beetle variant was produced for the North American market. Known internally as the VW 1302 and later 1303 models. On February 17, 1972, the Beetle became the most-produced car in history at that time, surpassing the Ford Model T.

Volkswagen promo picture of a 1972 Super Beetle variant was produced for the North American market. Known internally as the VW 1302 and later 1303 models. On February 17, 1972, the Beetle became the most-produced car in history at that time, surpassing the Ford Model T.

A 1973 Volkswagen Super Beetle promo picture. The Beetle is regarded as one of the most influential cars of the 20th century, with over 15 million produced by 1972. Super Beetle models featured updates like a larger, curved panoramic windscreen and a modified dashboard.

A 1973 Volkswagen Super Beetle promo picture. The Beetle is regarded as one of the most influential cars of the 20th century, with over 15 million produced by 1972. Super Beetle models featured updates like a larger, curved panoramic windscreen and a modified dashboard.

Volkswagen promo picture of a 1977 VW Super Beetle 1303 Cabriolet, produced by Karmann for Volkswagen. It is a significant automotive icon known for its unique silhouette and rear-engine design.

Volkswagen promo picture of a 1977 VW Super Beetle 1303 Cabriolet, produced by Karmann for Volkswagen. It is a significant automotive icon known for its unique silhouette and rear-engine design.

Volkswagen promo picture of a 1974 Super Beetle model 1303. This model introduced a curved windshield for better visibility and a redesigned front suspension compared to standard Beetles. Features distinctive "elephant foot" taillights introduced in 1973.

Volkswagen promo picture of a 1974 Super Beetle model 1303. This model introduced a curved windshield for better visibility and a redesigned front suspension compared to standard Beetles. Features distinctive "elephant foot" taillights introduced in 1973.

Volkswagen promo picture of a 1974 Volkswagen Super Beetle, a classic compact car known for its iconic design. It features a distinctive curved exterior that improved aerodynamics compared to earlier models.

Volkswagen promo picture of a 1974 Volkswagen Super Beetle, a classic compact car known for its iconic design. It features a distinctive curved exterior that improved aerodynamics compared to earlier models.

1971 Volkswagen Super Beetle promo picture

A vintage 1971 Volkswagen Super Beetle promo picture from VWOA, also known as the Type 1.

Wo der Winter an langsten VWist mehr

A vintage advertisement for a Volkswagen Super Beetle showcasing its capability in harsh winter conditions. The text highlights that the Beetle performs best when winter is longest, snow deepest, frost strongest, and mountains highest.

Super Beetle suspension diagram

This illustration depicts the front suspension system of a Volkswagen Super Beetle, specifically identifying the front axle and suspension components.

Volkswagen Super Beetle Big edition sales brochure

A French vintage advertisement for the Volkswagen Beetle 1303 Big. The ad highlights the special "Big" edition, featuring unique equipment and trim options. It showcases both the exterior design and the interior cabin, including the dashboard and seating. The text emphasizes the car's features, price, and special equipment packages available at the time.

The euro-drive tour with a Volkswagen Super Beetle

This vintage advertisement promotes the "Euro-Drive Tour," a travel package by Volkswagen of America that allowed customers to fly to Germany and pick up a new car. Fly to Germany on a Lufthansa 707 or 747 and pick up a Volkswagen Super Beetle at the factory for a European tour.

das ist nicht der kafer den sie kennen

This German advertisement showcases the technical advancements of the Volkswagen Beetle, specifically focusing on its suspension and engine layout. It highlights the "Super Beetle" models, known for their improved front suspension compared to earlier versions.

Tow great new beetles Scottish sales ad

A vintage advertisement for the Volkswagen Super Beetle, specifically highlighting the "Big Beetle" and "Jeans Beetle" models. The ad promotes the "Big Beetle" with luxury features like corduroy upholstery and a "Jeans Beetle" featuring denim seats.

A new breed of bug. Super Beetle.

A vintage advertisement for the Volkswagen Super Beetle, highlighting it as a new evolution of the classic "bug" model. The text describes the car as a "new breed of bug". It specifically identifies the vehicle as a "Super Beetle".

Every year VW's race on the Baja. Every year they win.

A vintage advertisement for the 1972 Volkswagen Baja Champion SE, a limited production model celebrating VW's racing successes in the Mexican 1000. 1972 Volkswagen Baja Champion SE. Special silver metallic paint, sports wheels, and a commemorative plaque. Only 1,000 units were released in the US to commemorate off-road racing victories from 1967 to 1971.

They got the bug again VW advertisement

A vintage advertisement for the Volkswagen Beetle. The advertisement features testimonials from satisfied owners who returned to buying Volkswagen Beetles after experiencing issues with other cars. It highlights the car's reliability and cost-effectiveness compared to other options available at the time. The ad showcases different models of the iconic vehicle, including the Super Beetle.

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