Vintage Super Beetle Advertisements

Super Beetle Ads & Literature

More Than Just Cars: The Story in Print

Original Volkswagen ads, brochures, and promotional photos showcasing how VW presented and promoted the 1302 and 1303 Super Beetle during the air cooled era.

Vintage VW driving lesson cover showing front view of Beetle with driver inside

Vintage VW driving lesson cover showing front view of Beetle with driver inside.

VW guide pages demonstrating how to unlock and open the car door with the key

 Vintage VW brochure showing driver’s door, dashboard, pedals and steering wheel

Vintage VW brochure showing driver’s door, dashboard, pedals and steering wheel.

Diagram of VW clutch, brake, accelerator, steering wheel and gear lever layout

Diagram of VW clutch, brake, accelerator, steering wheel and gear lever layout.

Instructional pages explaining correct VW driver seat placement for pedal reach

Instructional pages explaining correct VW driver seat placement for pedal reach.

VW guide showing how to adjust the driver’s seat backrest and proper driving posture

VW guide showing how to adjust the driver’s seat backrest and proper driving posture.

VW manual pages demonstrating seat adjustment and proper interior mirror positioning

VW manual pages demonstrating seat adjustment and proper interior mirror positioning.

VW driving guide showing how to adjust interior and exterior mirrors for rear visibility

VW driving guide showing how to adjust interior and exterior mirrors for rear visibility.

French VW guide pages explaining exterior mirror use and clutch pedal operation

French VW guide pages explaining exterior mirror use and clutch pedal operation.

Vintage VW manual pages showing clutch pedal use and basic gear-shift instructions

Vintage VW manual pages showing clutch pedal use and basic gear-shift instructions.

VW guide demonstrating clutch use and gear lever movement to engage first gear

VW guide demonstrating clutch use and gear lever movement to engage first gear.

Instructional pages showing clutch use and gear lever movement from second to third

Instructional pages showing clutch use and gear lever movement from second to third.

VW booklet pages explaining how to shift from first to second gear with clutch steps

VW booklet pages explaining how to shift from first to second gear with clutch steps.

Manual pages showing how to shift from neutral to third and from third to fourth gear

Manual pages showing how to shift from neutral to third and from third to fourth gear.

VW driving guide pages showing steering wheel use and hand placement for turning

VW driving guide pages showing steering wheel use and hand placement for turning.

Comparison chart listing features and benefits of various Volkswagen Type 1 models

Comparison chart listing features and benefits of various Volkswagen Type 1 Standard and Super Beetle models.

1974 Beetling magazine cover with two people posing between two Volkswagen Beetles

1974 Beetling magazine cover with two people posing between two Volkswagen Beetles.

1978 Beetling magazine cover featuring a Volkswagen Beetle near a stone bridge

1978 Beetling magazine cover featuring a Volkswagen Beetle near a stone bridge.

Vintage VW ad promoting the Baja Champion SE Super Beetle with special edition features

Vintage VW ad promoting the Baja Champion SE Super Beetle with special edition features.

Blue Volkswagen Beetle convertible and red Volkswagen bus in a 1979 promo image

A blue Super Beetle convertible and a red Volkswagen bus are shown together against a black background in a 1979 Volkswagen of America promotional photo.

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